DIGIAURO UPSKILL PROGRAM


Digital Marketing

Learn how to do marketing online- Boost website traffic, generate potential leads & increase sales revenue with better brand awareness, just like experts and agencies do it.


SKILL COVERED
SEO. SMO. PPC. UX/UI. etc

PRE REQUISTIES
No Prior Programming experience required

NEW BATCH STARTS
Every 15th of the Month

DURATION
6 Months

Why learn Digital Marketing?





World has already gone digital and if we dont keep our pace constant with the developments, we are definitely at loss. When everything in business goes digital, so are the promotions and marketing strategies. So it’s very important to learn effective web organizing traffic controlling techniques which includes digital marketing.


In today’s world, we can’t deny the fact that internet marketing is dominating the world. In a short span of time digital marketing has outcasted the conventional marketing in various ways. The significant success has even forced the governments of countries to go digital. Everything in business marketing and promotions is turning digital.


Effective & Engaging Content

Get started with programming through interactive content like quizzes, videos, and hands-on projects. Our learn-by-doing approach is the most effective way to learn to code.

Beneficial and Supportive Project Review

Advance quickly and successfully through the curriculum with the support of expert reviewers whose detailed feedback will ensure you master all the right skills.



What You Will Learn?

Learn Python programming fundamentals such as data types and structures, variables, loops, and functions.
You will work on NumPy and Pandas to handle and manipulate data.

OVERVIEW OF DIGITAL MARKETING

What is marketing and digital marketing?
Understanding Marketing and Digital Marketing Process?

WEBSITE CREATION

Understanding about Internet , websites , domain , web server , web hosting etc.
Planning of a website
HTML Basic
About CMS and creating website in Wordpress
Domain Booking
Server & Hosting
One Live Projec

SEARCH ENGINE OPTIMIZATION

What is SEO?
What are search engines and their functions ?
Understanding traffic , keywords etc.
What is onpage SEO?
Keyword Research With Google Keyword Planner
Domain Selection & URL Structuring
Head Section Optimization
Meta Tag Optimization
Redirection Tags
SEO Friendly Content Writing
Heading Optimization
Keyword Density, Spamming Stuffing
LSI (Latent Semantic Indexing)
Image Optimization
Video Marketing
Robots File Creation
Sitemap Creation & Submission (html and xml)
Website Tracking Tools (Google Analytics, Google Webmaster Tools)
What is Off page SEO?
Why Off page is Important
What are Backlinks?
Backlinks Creation Methods
Difference Between Do Follow and No Follow Backlinks
What is Google Page Rank
How to Increase Google Page Rank
Web Directory Submissions
Social Bookmarking
Article Writing & Submission
Press Release Writing & Submission
Comment Blogging
Classifieds Posting
Forum Posting
Link Exchange (One way, two way and three way)
Search Engine Submissions
RSS Feeds

PPC ADVERTISING (GOOGLE ADWORDS)

Understanding in organic search results
Introduction to Google adwords & PPC advertising
Overview of Microsoft Adcenter (Bing & Yahoo)
Setting up Google adwords account
Understanding adwords account structure
Campaigns, Adgroups, Ads, Keywords, etc.
Types of Advertising campaigns-Search, Display, Video
Difference between search & display campaign
How does adwords rank ads
Understanding adwords algorithm (adrank) in detail with examples
What is quality score
Why quality score is important What is CTR?
Why CTR is important Understanding bids
Advanced level bid strategies
Enhanced CPC
What are flexible bidding strategies
Understanding ad-extensions
Types of ad-extensions
Adding ad-extensions in our Campaign
Creating adgroups
Finding relevant adgroups options using tool
Creating adgroups using tool
Understanding keywords
Finding relevant keywords
Adding keywords in ad-group using keyword planner tool
Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
Examples of types of keywords
Creating ads
Understanding ad metrics Display & destination URL
How to write a compelling ad copy
Best & worst examples of ads Creating ads
Tracking Performance/Conversion
What is conversion tracking Why is it important
How to set up conversion tracking
Adding tracking code in your website
Checking conversion stats
Optimizing Search Campaigns

SOCIAL MEDIA MARKETING

What is social media
Understanding the existing social media paradigms & psychology
How social media marketing is different than others

FACEBOOK MARKETING

Understanding Facebook marketing practical session
Creating Facebook Page
Increasing fans on fan page
How to do marketing on fan page (with examples)
Fan engagement
Important apps to do fan page merketing
Facebook Advertising

GOOGLE ANALYTICS

Introduction to Google analytics
How Google analytics works
Understanding Google analytics account structure
Understanding Gooogle analytics insights
Understanding cookie tracking
Types of cookie tracking used by Google analytics
How to set up analytics account
Hot to add analytics code in website
Understanding goals and conversion how to setup goals?
Understanding different types of goals
Understanding bounce & bounce rate
Difference between exit rate & bounce rate how to reduce bounce rate
How to setup goals
Importance of funnels
How to integrate adwords and analytics account
Benefits of integrating adwords & analytics
Measuring performance of marketing campaigns via Google analytics
Understanding filters & segments
How to set up filters & segments
How to view customized reports
Monitoring traffic sources
Monitoring traffic behavior
Taking corrective actions if required

ONLINE REPUTATION MANAGEMENT (ORM)

What is online reputation management
Why online reputation management
Understanding ORM scenario
How to deal with criticism online
Ways to create positive brand image online
Understanding tools for monitoring online reputation
Step by step guide to overcome negative online reputation
Best examples of online reputation management

Get Sponsored for Projects


Register for College Project Sponsorship Contest and get your Final Year project sponsored by MATLAB Solutions. We are encouraging new talent and skills. If you have a great project idea that can solve a real world problem.
Let's make it true..!


Students from Colleges


Our students are students as well as working professionals. Colleges' students take interest in learning such emerging technologies.