SEO. SMO. PPC. UX/UI. etc
No Prior Programming experience required
NEW BATCH STARTS
Every 15th of the Month
Get started with programming through interactive content like quizzes, videos, and hands-on projects. Our learn-by-doing approach is the most effective way to learn to code.
Advance quickly and successfully through the curriculum with the support of expert reviewers whose detailed feedback will ensure you master all the right skills.
What is marketing and digital marketing?
Understanding Marketing and Digital Marketing Process?
Understanding about Internet , websites , domain , web server , web hosting etc.
Planning of a website
About CMS and creating website in Wordpress
Server & Hosting
One Live Projec
What is SEO?
What are search engines and their functions ?
Understanding traffic , keywords etc.
What is onpage SEO?
Keyword Research With Google Keyword Planner
Domain Selection & URL Structuring
Head Section Optimization
Meta Tag Optimization
SEO Friendly Content Writing
Keyword Density, Spamming Stuffing
LSI (Latent Semantic Indexing)
Robots File Creation
Sitemap Creation & Submission (html and xml)
Website Tracking Tools (Google Analytics, Google Webmaster Tools)
What is Off page SEO?
Why Off page is Important
What are Backlinks?
Backlinks Creation Methods
Difference Between Do Follow and No Follow Backlinks
What is Google Page Rank
How to Increase Google Page Rank
Web Directory Submissions
Article Writing & Submission
Press Release Writing & Submission
Link Exchange (One way, two way and three way)
Search Engine Submissions
Understanding in organic search results
Introduction to Google adwords & PPC advertising
Overview of Microsoft Adcenter (Bing & Yahoo)
Setting up Google adwords account
Understanding adwords account structure
Campaigns, Adgroups, Ads, Keywords, etc.
Types of Advertising campaigns-Search, Display, Video
Difference between search & display campaign
How does adwords rank ads
Understanding adwords algorithm (adrank) in detail with examples
What is quality score
Why quality score is important What is CTR?
Why CTR is important Understanding bids
Advanced level bid strategies
What are flexible bidding strategies
Types of ad-extensions
Adding ad-extensions in our Campaign
Finding relevant adgroups options using tool
Creating adgroups using tool
Finding relevant keywords
Adding keywords in ad-group using keyword planner tool
Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
Examples of types of keywords
Understanding ad metrics Display & destination URL
How to write a compelling ad copy
Best & worst examples of ads Creating ads
What is conversion tracking Why is it important
How to set up conversion tracking
Adding tracking code in your website
Checking conversion stats
Optimizing Search Campaigns
What is social media
Understanding the existing social media paradigms & psychology
How social media marketing is different than others
Understanding Facebook marketing practical session
Creating Facebook Page
Increasing fans on fan page
How to do marketing on fan page (with examples)
Important apps to do fan page merketing
Introduction to Google analytics
How Google analytics works
Understanding Google analytics account structure
Understanding Gooogle analytics insights
Understanding cookie tracking
Types of cookie tracking used by Google analytics
How to set up analytics account
Hot to add analytics code in website
Understanding goals and conversion how to setup goals?
Understanding different types of goals
Understanding bounce & bounce rate
Difference between exit rate & bounce rate how to reduce bounce rate
How to setup goals
Importance of funnels
How to integrate adwords and analytics account
Benefits of integrating adwords & analytics
Measuring performance of marketing campaigns via Google analytics
Understanding filters & segments
How to set up filters & segments
How to view customized reports
Monitoring traffic sources
Monitoring traffic behavior
Taking corrective actions if required
What is online reputation management
Why online reputation management
Understanding ORM scenario
How to deal with criticism online
Ways to create positive brand image online
Understanding tools for monitoring online reputation
Step by step guide to overcome negative online reputation
Best examples of online reputation management
Our students are students as well as working professionals. Colleges' students take interest in learning such emerging technologies.